SEO is by far one of the most challenging aspects to being a marketer. It requires an immense amount of time, effort, in patience, as well as an exorbitant amount of creativity and the ability to outthink your competitors. Not to mention, you have to conform to all the rules and regulations set forth by Google, and other search engines. If you don’t adhere to the rules, you will wind up being penalized, having your site shut down, experience a drop in your SEO rankings, or the devil itself, broken links.
The reason why broken links can be so irritating to a SEO marketer is because links are the key to building up a good SEO strategy and climbing the ranks in a search engine. So, if you wind up having a bunch of broken links, this not only hurts you with your rankings, but also will give your users a less than pleasant experience. So, one of the best things you can do as an online marketer, is to continuously check for broken back links to either fix, or reclaim. By reclaiming a broken link, we specifically mean, in a sense, to steal a broken link from a competitor, and make it your own. While this may seem like a tedious and complicated process, in this article we will show you how you can reclaim a broken link, and use it to your advantage.
The first way we recommend to reclaim a broken link is to use the Google Search Console. GSC is a free tool that helps you obtain link information about a website. All you have to do is go to this tool and start with Crawl > Crawl Errors report. Once this report has been run, you will be able to see all the different 404 errors that exist in your website. Once you have found the errors, you can then go and track down the specific reason as to why it’s broken. Often times it will be because the URL was incorrectly entered when linking to the webpage. This is an easy fix, and will instantly allow the 404 error to be corrected. If you do not know how to fix the error yourself, we suggest enlisting the help of a web developer to properly get the job done. Broken links are definitely not something you want to mess around with, so spending the money to make sure they’re properly fixed is well worth it.
The send way we suggest to help fix or reclaim a broken link is with Ahref. Ahref is an online tool that is similar to GSC, yet it tends to have more detailed, yet different, link information. This particular tool is especially good when trying to find your competitors broken links. All you have to do is go to Aherfs page and look for a specific report called broken back links. In this report, you can find broken back links that have the potential to be reclaimed. They also have a special filter that will allow you to concentrate your efforts on links that have the best chance of boosting your rankings. Like with GSC you can run a report through this tool that will help you see all the different 404 errors. But, unlike with GSC, Aherf will allow you to use a “dofollow” back link that that better boosts your rankings. As with GSC, you will want to find these back links, and reclaim them as your own.
Link building is not easy, and is very time consuming. However, it’s also one of the best ways to build your Indianapolis SEO rankings effectively and organically. So, take the time and invest in not only building backlinks, but reclaiming them as well. It will do you and your business a load of good in the end.